What information do we collect?
For visitors and registered users to the Site, we log standard technical information, such as your IP address and the kind of browser you are using. If you choose to register with us or make a purchase, you may be asked to provide personally-identifiable information, including, without limitation, name, address, email address, phone number, date of birth and financial account information, such as credit or debit card number ("PII"), PayPal ID. We may also collect other PII when you provide feedback or comments online, such as information about our products you own.
This Site uses first and third-party cookies and tracking technology analytical features for advertising, marketing, click impression reporting, demographic and interest reporting, and similar marketing analytics reporting features. Some of these features are provided by third-parties that support our Site services. Some of these features may allow our third-party providers to track your interests across other areas of the web to inform you of matters related to your interests and to help us optimize our business models.
Our use and disclosure of information
The information we collect about you in the course of our relationship is used to operate our Site and offer products and services to you. For example, we may use your PII to fulfill your order, to send you information about our company and services, or to contact you when necessary. We may also use your PII to send you periodic emails about new products and services or upcoming events ("promotional email"). In addition, we look at technical information to analyze traffic to this Site, to enhance our offerings and to provide our services to you. For example, we may use traffic information to see which portions of this Site are more frequently accessed and to gather broad demographic information. In connection with these services, we collect non-personally identifiable information, but we will not merge personally-identifiable information with non-personally identifiable information unless you consent to that merger.
Surveys, sweepstakes, and promotions
At various times we may offer surveys or contests to users. Surveys may ask for contact information or unique identifying information to increase the value of the results. Contests may require contact information or other demographic or personally identifiable information in order to determine eligibility. We use information collected from surveys and contests to improve our service and to notify and contact winners of various contests. From time to time, a contest may ask users to provide content, such as tips that make the most of their product, which may be provided to the public. You can opt out of receiving promotional e-mail communications from us at any time by following the instructions provided in those communications
Updating or removing user information
We will only retain Personal Information about you for as long as necessary to fulfill the purposes Personal Information was collected for, including the purposes of satisfying any legal, accounting or reporting requirements. To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of Personal Information, the purposes for which we process Personal Information and whether we can achieve those purposes through other means, and applicable legal requirements.